Fashion Brand Scale-Up
The Challenge
A local fashion brand was spending $5K/month on Meta with a 1.8x ROAS — barely breaking even. They needed a full account restructure and creative strategy to scale profitably.
Our Approach
Rebuilt the account from scratch with a 3-tier funnel: cold prospecting via interest and lookalike audiences, warm retargeting of video viewers and website visitors, and a loyalty campaign for past purchasers. Introduced weekly creative testing with 4 new ad variations per cycle.