We Don't Do
Vanity Metrics
Every campaign we run is built around one question: what's the return? No fluff, no brand awareness plays, no impressions-as-success. Just revenue, leads, and growth you can measure.
Built by Media Buyers, for Brands That Want Results
Thunder Solutions was founded in 2023 by a team of performance marketers who were tired of agencies that optimised for retainer renewals instead of client results. We'd seen too many brands paying $5K/month for reports full of reach and impressions — metrics that don't pay salaries.
We started with one principle: every dollar of ad spend should be accountable. That meant building tracking infrastructure before touching campaigns, running creative tests before scaling budgets, and reporting on revenue and leads — not clicks.
Three years later, we've managed over $50M in ad spend across Meta, Google, TikTok, and beyond. Our clients range from bootstrapped e-commerce brands to multi-location service businesses. The approach is always the same: data first, creative second, scale third.
The Principles That Don't Change
Data Before Decisions
We don't move budget, change bids, or kill creative based on gut feel. Every decision has a data point behind it.
Tracking First
We fix attribution before we touch campaigns. Bad data means bad optimisation signals — and wasted budget.
Radical Transparency
You see everything: the wins, the tests that failed, and exactly where every dollar went. No spin, no cherry-picking.
Creative as a System
We run a minimum of 4 new creative variations per week. Winning creative has a shelf life — we treat testing as infrastructure.
Every Platform. One Standard.
We don't dabble. Each platform has a dedicated specialist who lives and breathes that ecosystem.
Facebook & Instagram campaigns across the full funnel — prospecting, retargeting, and conversion optimisation with Advantage+ and CAPI.
Search, Shopping, Performance Max, and Display. Negative keyword strategy, bid management, and feed optimisation for e-commerce and lead gen.
Hook-led creative strategy, Spark Ads, and TopView placements. We test 4+ creative variations per week to stay ahead of fatigue.
Promoted posts, follower campaigns, and keyword targeting for brands reaching engaged, high-intent audiences on X.
Shopping ads, idea pins, and collection campaigns for lifestyle, home, fashion, and e-commerce brands with strong visual identity.
Community-targeted campaigns reaching niche, high-intent audiences. Conversation ads and promoted posts for B2B and tech brands.
Meta CAPI, Google Enhanced Conversions, and GA4 server-side streams. We target 90%+ event match rates so your campaigns optimise on real data.
Specialists, Not Generalists
Every client works with the person who actually runs their campaigns — not an account manager who relays messages.
8 years in performance marketing. Previously led paid media at a $200M DTC brand. Obsessed with attribution and creative testing frameworks.
Managed $15M+ in Meta spend across fashion, beauty, and e-commerce. Holds Meta Blueprint certification and runs our creative testing programme.
Former data engineer turned performance marketer. Builds our server-side tracking infrastructure and Looker Studio dashboards for every client.
Google Ads certified with 6 years managing Search, Shopping, and PMax campaigns. Specialises in e-commerce feed optimisation and negative keyword strategy.
Verified Expertise
Meta Business Partner
Official Meta Business Partner with access to beta features, dedicated support, and advanced campaign tools.
Google Partner
Google Partner status with certified specialists across Search, Shopping, Display, and Performance Max.
TikTok Marketing Partner
Recognised TikTok Marketing Partner with early access to new ad formats and platform betas.
Meta Blueprint Certified
Team members hold Meta Blueprint certifications in Media Buying, Creative Strategy, and Measurement.
Work With a Team That Cares About Your Numbers
Book a free strategy call. We'll audit your current setup and show you exactly where you're leaving money on the table.
Book Your Free Strategy Call